Marketing News

MAC Cosmetics To Launch In Sephora US

The leading beauty brand will expand its Sephora partnership to include US stores and online in early 2026.

MAC Cosmetics will launch in select US Sephora locations and at Sephora at Kohl’s in the US in early 2026.

“This strategic collaboration is the result of years of successful partnership with Sephora in global markets, and we are proud to debut MAC with Sephora in the US for the first time in early 2026,” said Tara Simon, president, The Americas, The Estée Lauder Companies. “We are deeply committed to delivering Sephora US clients a dynamic shopping experience – both in-store and online – while continuing to innovate, inspire creativity and build community.”

Since its founding in 1984, the brand has been celebrated for its high-performance makeup and professional-grade products that continue to serve the demand of beauty consumers, professional makeup artists and everyday consumers. Its MAC Viva Glam philanthropic campaign, dating back to the 1990s, has raised more than $535 million worldwide.

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